5 Components of an Effective Lead-Capture Page
When constructing an effective Lead Capture Page, it’s important to keep in mind that the finished page should work as a solution to your visitor’s problem. They have come to your page on the lookout for something – most likely, something that will make it possible for them to be more successful or make more income.
For Newbies: The main reason for your Lead Capture Page is to acquire names and email addresses of leads in order to build a contact list.
The Lead Capture Page should NOT be relating to your company or opportunity – there will be time for that later. This page should not be about you either, although it is a chance to introduce yourself and your brand, so be conscious of that when creating your capture page. This will most likely be the FIRST TIME the majority of your prospects will be meeting you.
The easiest technique to collect prospects’ names and email addresses is by using an Autoresponder. If you aren’t using an Autoresponder yet, it is seriously anpriceless tool that will help boost your earnings and automate your marketing campaigns. It’s the difference between typing ONE follow-up email and getting it sent over and over again for you as your contact list expands or having to MANUALLY send out an email to possibly hundreds of people every single day!
As you create your Lead Capture Page, make an effort to write it from your visitor’s viewpoint. There needs to be something in it for them. These people have a problem and you have the solution, and they need to know you will provide the solution after they provide their information.
An effective Lead Capture Page contains the following 5 components:
1. Pre-Headline: This should consist of just one sentence or just a few words at the very top of the page which can be used to capture your visitor’s attention and lead them into your headline.
2. Headline: This is the most important piece of your Lead Capture Page and is best written in the form of a question directed at your visitor. This question must have something to do with their problem and present the “itch” that you will “scratch” for them.
3. Sub-Headline: This is where you will promise to scratch their “itch,” usually with just one or two short sentences. Let your visitor know you are going to help them with their problem (the question posed in the Headline).
4. Call To Action: This should consist of one or two lines that entice your visitor to take a specific and immediate action in order to obtain the solutions you are offering. Give your visitor a strongexplanation why they should opt-in immediately. Offering a Free Report or Free Access to valuable information often works.
5. Closing: In one or two sentences summarize to your visitor the value you will be imparting to them. You could also use the closing to mention an additional “gift” they will receive once you’ve received their information.
It’s also a good idea to include a “Privacy Policy” statement to your Lead Capture Page. Your privacy policy should guarantee visitors their personal information is not going to be sold or rented once they opt in. This will help earn you the confidence of your contacts and goes a long way to add trustworthiness and credibility to your Personal Brand.
There are many resources readily available on the Internet to help you create a professional-looking Lead Capture Page, some of which are free. One of the website services I have found to be the most user-friendly (especially for newbies), will permit you to create unlimited capture pages for any business.
This website service will give you an UNLIMITED number of subdomains, create hangout pages, sales funnels, autoresponder system to creat unlimited email campaigns, just to name a few benefits.
Check it out here http://capturepages.withkendall.com . They also offer Video Tutorials for everything you may want to your lead capture pages. This system is so INCREDIBLY easy to use and understand!
When you start to build your contact list from the amazingly effective Lead Capture Page you have created, make sure you communicate with them often (an Autoresponder can make it so much easier) and make sure you provide them with lots of valuable information!
Just one last note, it’s very important to follow through with what you offered on your capture page. The page your visitor is taken to once they’ve opted in, should be all you promised it would be and more. Congruency is key.
