Disney transforming theme park experience with tech and IoT


In an interview with Forbes, Kelly White, VP of digital strategy at Walt Disney World Resort, opened up about personalisation and technology at Disney parks. Walt Disney World has been using MagicBands, which are rubber bracelets that pull of tricks throughout the attraction, since 2013. MagicBands contain a small antenna and a high frequency radio device.

  • Share on Facebook
  • Tweet
  • Post to Tumblr
  • Add to Pocket
  • Pin it
  • Submit to Reddit
  • Share on LinkedIn
  • Save to Pinboard
  • Send email

Leave a Reply

Your email address will not be published. Required fields are marked *