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Disney transforming theme park experience with tech and IoT – Magic Money Success Your Trick To Freedom

Disney transforming theme park experience with tech and IoT


In an interview with Forbes, Kelly White, VP of digital strategy at Walt Disney World Resort, opened up about personalisation and technology at Disney parks. Walt Disney World has been using MagicBands, which are rubber bracelets that pull of tricks throughout the attraction, since 2013. MagicBands contain a small antenna and a high frequency radio device.

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