What’s behind the trend towards private search engines?

https://searchenginewatch.com/2017/12/15/whats-behind-the-trend-towards-private-search-engines/ In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what does it mean for more mainstream search engines like the all-seeing Google?

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