Search advertising vs. display advertising: Which delivers the best returns?
https://searchenginewatch.com/2018/01/17/search-advertising-vs-display-advertising-which-delivers-the-best-returns/ Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
