How to use CRO as a power boost for paid search, social ads and SEO
https://searchenginewatch.com/2018/04/23/how-to-use-cro-as-a-power-boost-for-paid-search-social-ads-and-seo/ If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.