Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
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<p><span style=”font-weight: 400;”>We’re all in this together. </span></p>
<p><span style=”font-weight: 400;”>Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving our understanding of the most prevalent challenges and obstacles being faced.</span></p>
<p><span style=”font-weight: 400;”>In this spirit, we’ve partnered with our clients and friends at </span><a href=”https://divvyhq.com/” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>DivvyHQ</span></a><span style=”font-weight: 400;”> to whip up a new </span><a href=”https://www.research.net/r/PCWFH3K” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>2018 Content Planning Survey</span></a><span style=”font-weight: 400;”>, and we’d love your input. </span></p>
<h2><span style=”font-weight: 400;”>What’s Inside the Survey</span></h2>
<p><span style=”font-weight: 400;”>The idea is to gather data from a wide range of marketers in efforts to form a clear and accurate picture of how today’s content teams operate and where the key opportunities lie.</span></p>
<p>[bctt tweet=”“One thing marketers can do to improve their content planning is stop planning each piece of content. The key to an effective editorial plan is committing to a publishing cadence.” @brennermichael” username=”toprank”]</p>
<p><span style=”font-weight: 400;”>Topics covered in this quick, five-minute survey:</span></p>
<ul>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>Content planning processes and tools</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>Content team structure and collaboration</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>Content marketing tactics and metrics</span></li>
</ul>
<h2><span style=”font-weight: 400;”>Insights Content Marketers Will Gain</span></h2>
<p><span style=”font-weight: 400;”>The more responses added from pros in the trenches like yourself, the more useful the results will be. Among the enlightening findings from DivvyHQ’s </span><a href=”https://divvyhq.com/2017-content-planning-report/” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>2017 Content Planning Report</span></a><span style=”font-weight: 400;”>:</span></p>
<ul>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>64% of respondents cited “developing a comprehensive content strategy” as a top challenge</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>Only 10% identified “creating clear defined objectives” as a successful aspect of planning</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>58% of respondents said they were “too busy” to collaborate with peers</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>The most utilized content marketing tactics were email (89%), blog articles (88%) and video (80%)</span></li>
<li style=”font-weight: 400;”><span style=”font-weight: 400;”>28% of respondents said they do not conduct regular content planning meetings</span></li>
</ul>
<p>[bctt tweet=”“There is such a thing as a bad slow in marketing. But there is a critical need for a good slow, too.” @annhandley” username=”toprank”]</p>
<p><span style=”font-weight: 400;”>So please, </span><a href=”https://www.research.net/r/PCWFH3K” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>add your voice by filling out the survey</span></a><span style=”font-weight: 400;”>. The best part? While you aren’t required to provide an email address, if you do, you’ll receive </span><b>exclusive early access to the report</b><span style=”font-weight: 400;”> generated from the aggregated information. </span></p>
<h2><span style=”font-weight: 400;”>A Fresh Look at Content Planning for 2018</span></h2>
<p><span style=”font-weight: 400;”>What’s changed this year? Where will we be able to identify trends and prevalent changes in focus? By </span><a href=”https://www.research.net/r/PCWFH3K” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>submitting your own survey</span></a><span style=”font-weight: 400;”>, you can be among the first to find out. </span></p>
<p><span style=”font-weight: 400;”>Armed with these insights, you’ll be able to better assess how your team measures up against the content marketing world at large, helping to guide your strategy onward and upward. </span></p>
<p><span style=”font-weight: 400;”>Together, we can take content to new heights.</span></p>
<p>The post <a rel=”nofollow” href=”http://www.toprankblog.com/2018/05/content-marketing-planning-survey/”>Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!</a> appeared first on <a rel=”nofollow” href=”http://www.toprankblog.com”>Online Marketing Blog – TopRank®</a>.</p>
