Introduction

The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently!

Hello, My name is Sean Kelly. 20 years ago, I quickly lost over 40 pounds of fat and became lean, strong and healthier than I had ever been. I was so shocked with the simplicity and ease of my transformation that I began to research and discover exactly why the unusual methods I used worked so well. In my early 20’s in my desperate effort to get into shape I did hours of “cardio” exercise and bodybuilding at my local gym. I was always on some new diet and I often starved myself trying to get lean. Still, I got nowhere. Any small gains I did make seemed impossible to hold onto and were quickly lost. I began to wonder “why on earth is it so impossibly difficult to lose some fat and keep it off?” Upon discovering the principles in this book, my problems quickly ended for good. The underlying truth behind why we are becoming so increasingly fat and unhealthy continues to be hidden from the vast majority of us. The simple, elegant solutions delivering permanent fat loss and health are equally unknown. Yet, these proven methods will work for anyone.

Allow me to introduce you to the Eco-Diet: THE ALL NATURAL WAY OF EATING THAT WILL SHED FAT FASTER THAN YOU EVER THOUGHT POSSIBLE

The Eco-Diet isn’t some fad “diet of the week”. It’s a scientifically based and nutritionally sound way of eating based on the same diet our ancestors followed for thousands of years. Let me share with you some of the truth I discovered: the entire food industry, diet and fitness industry, and the medical and pharmaceutical industries REQUIRE YOU TO BE AS FAT AND UNHEALTHY AS POSSIBLE. Otherwise, they will simply have fewer “customers” and will make less money. Unfortunately, these immensely powerful industries highly influence our government. This is why the odds have been stacked against you right from the start. This is exactly why it seems so inescapably difficult to get lean, strong and healthy. You are literally immersed in the problem. Worse, almost all of the so-called solutions literally make things worse. Further, you have been conditioned to think that failure is your fault when in fact you have been set up to fail.

This book clearly outlines a complete and permanent solution!

• • The methods are easy to apply – you will actually enjoy them
• • There is no extra $ cost and very little time is required
• • This solution is permanent; you will succeed and you will never go back

THE AUTHOR

Sean Kelly is an NSCA (National Strength and Conditioning Association) CSCS (Certified Strength and Conditioning Specialist) and CPT (Certified Personal Trainer). He has achieved over a dozen national and world power lifting records.

Sean’s main areas of interest include advanced strength training and anthropology related to diet. Specifically, his two main areas of practical study have been adapting advanced strength methodologies to the goals of the general public and successfully following an evolutionary diet in contemporary society.

Sean puts the ideas in this book into practice every day at Fortis Fitness gym, www.fortisfitness.ca. Here, people are introduced to these uniquely effective philosophies regarding diet, exercise and building muscle. The unification of these proven ideas is detailed in this book.

For over 20 years, Sean has been researching and discovering the endemic causes of our society’s obesity and diet related ill-health epidemics. He has practiced and applied these unconventional but highly effective solutions with great success.

REVIEWS

“The Most Effective Fitness and Nutritional Guide I’ve Ever Used! 5.0 out of 5 stars”

Sean’s wealth of fitness and nutrition knowledge is remarkably vast and it shows in his book “Why We Are Fat.” Sean is all about educating people. The information he gives is above all else about strengthening the mind, and not just the body. It is a must read for anyone that is at least curious about how to quit dieting on and off, and how to improve their nutritional LIFESTYLE for the better, permanently.

Sean’s modified strength training program is the most effective weight training regime I have ever used and I have used many others prior to discovering it. It is also unquestionably the most enjoyable to practice. Once I started using it I have never used any other training program since, and with good reason. The constantly evolving nature of the program makes training dynamic and never boring. And most importantly it produces great results. There are no special tricks. What separates the ideas in this program from others is in-depth science and research.

After weight training for nine years, I made the biggest increases in strength and health I’ve ever had using the principles in this book. I’m not an athlete or bodybuilder. I am a regular guy who wanted to look and feel better, to be stronger and healthier. The knowledge I gained from Sean and the principles of the Eco-Diet and training program have contributed to me attaining that goal more than anything else.

~Douglas Stamp

“Life changing – 5 out of 5 stars”

I’m usually not one to say something like this but this book changed my life. I’ve been going to the gym regularly for over 15 years now with little or no results. Since using Sean’s methods I’ve actually started LOVING going to the gym, for the first time ever its fun and I see results week to week. I look better than I did when I was 20 and I’m stronger than I have ever been. Following his simple guidelines for eating dropped pounds off my waist within a week! No joke.

~Morgan K.

“5.0 out of 5 stars”

Seans Kelly’s methods are a common sense revolution…A gathering of the best fitness and nutrition knowledge, shining forth through the mists of gimmick and delude…Not unlike a crucible…If you should have the means employ your magical powers of possession and raise the bar towards changing your life…Do it today.

~Geoff D’Arche

“This is Not a Choice, this is Necessary”

What you have at your fingertips is the culmination of years of research, trial and life experience, thoughtfully condensed in a coherent, funny and relatable way; a true reflection of Sean’s insatiable drive to live well and help others do the same. This is a gift that will help you feel and perform at your utmost capacity.

This information is invaluable. Sean is offering an honest investment in your livelihood; something most people take completely for granted. This is your life. This is your only body. Love it, respect it and start by buying this book!

~Trillium

“As fast and easy as returning to good physical shape can be – 5 out of 5 stars”

If you want to get into good physical shape the fastest and easiest way – you should follow Sean Kelly’s advice. That’s a big claim – here’s why. Sean’s a bright, obsessive, voracious learner and seeker, who lives physical fitness, and who seems genuinely driven to convey his wisdom to others.

He has a successful fitness gym that he treats as his own research facility – ranging from beginners having difficulty lifting the bar (that holds the weights) to those athletes wanting to be champions, to personal trainers and their clients (many recovering from injuries), to the various strength building classes. Sean is a perfectionist trying to create and live the perfect holistic physical regime.

If you can follow his guidance and push through the first month and get into the rhythm – your body will take over. What I picked up on is “this guy is creating the optimum efficiency in the physical fitness building process” – which means he can get me to the state I want to reach as fast and easy as possible.

Personally – it feels great standing upright again and I’m starting to enjoy real food again.

~Peter Emond

“5 out of 5 stars – Lifestyle change for great results”

Since I started working out and eating as per the instructions in this book I have lost 20lbs of Fat and Gained strength quicker than I ever thought I would. I couldn’t be happier with the results. I have people that have known me for years asking me ‘What have you been doing? You look great! And every time I tell them about the advice I received from Sean and through his book.

The ideas may seem like they will be hard to follow at first glance but believe me after you do it for a few weeks you will start to wonder how you ever ate all that processed junk before! It actually makes shopping pretty easy too as all you need to do is get the fresh fruit, vegetables and meat and forget about most of the junk in the middle aisles.

I would recommend this book to anyone who wants to live a healthier and happier life!

~Patrick Treacy

“5 out of 5 stars – A Painless Way to Eat Better, Get Leaner, and Grow Stronger”

This book will enable you to think about your food and training from a new perspective. A brief outline of how the food industry has contributed to the overall unhealthiness of our society is compelling enough to make you think twice about your food choices. Sean’s plan is loosely based on Paleo principles, but it is flexible enough and achievable enough to be adopted without pain or hardship.

I purchased the book, made some basic dietary adjustments combined with twice weekly strength training sessions and lost 10 pounds over the course of 2.5 months. I also lost several percentage points’ worth of body fat while getting stronger in the gym.

The muscle gains and fat loss continue as I stick to Sean’s plan and become even more comfortable with my “new” eating philosophy. As the book outlines, the idea of returning to mass-produced, unhealthy foods is not even an option after several months on the program.

I would highly recommend the book to anybody who is open to making ethical food choices and training smart as a way to achieve better overall health. Sean’s program is a philosophy, not another “diet of the month”, and it works.

~Jordan D Marrison

“Best advice on nutrition and setting a workout plan I have ever received – 5 out of 5 stars”

I joined Sean Kelly’s gym a year ago and like all new members, I was asked to read through materials introducing all new members to the nutritional and workout programs that Sean recommended. Both are outlined in this book. After being introduced to it, I was quite skeptical. I gave it a try anyway and I lost over 35lbs in just over 4 months.

The results constitute a lifestyle change for sure, but results can’t be argued with and after a few weeks it is much easier to stick to the plan. All the arguments made to support this way of eating, backed by a ton data and other books and papers helped me to push ahead with it. I also felt that all the explanations made a lot of sense to my logically wired brain.

The workout part of the program was, by comparison to the nutritional side of the program, even easier to stick with. It was also nice to see a program that does not have you go to the gym every day for hours, but will have you stick to few key routines that leave you more time to do things you really like (unless of course you really like to spend lots of time at the gym).

I strongly recommend this book and I am confident that anyone that will at least try to follow this way of life, will see results, fairly quickly too.

~Michael Marchner

“Reading this book has changed our lives.”

Fully immersing in this lifestyle change can’t help but affect your whole life, for the better! Follow the programs- (diet is CRUCIAL) and your body WILL change. We look and feel better than we ever have, and we are in our mid-30s.

To quote Robb Wolf: “Wheat is Satan’s excrement”. Once you clean your system of it and then go back and try some- you will realize the glaring truth of that statement. Grains and sugars are truly poisonous to our bodies and if you can kick your addiction, it will be the greatest gift you could give yourself. Wheat & sugar are also ingredients that food corporations purposely put in everything because it keeps you hungry, which keeps them making money. They know it makes us sick. (Which is great news for Big Pharma.)

We have been 95% paleo for almost 1 year. (we still put organic whipping cream in our coffee and enjoy some cheese here & there, or a rare serving of white rice.. and some organic beer once in a while!) It’s hard to imagine now, going through the rest of our lives feeling tired all day, hungry every 2 hours, in a mental fog… stuck on a nightmare rollercoaster of blood sugar ups & downs. Not to mention the myriad negative long term health effects that our modern diet causes. Alternatively, this plan is life changing – 100%! Thank you for everything!!

~Lisa and Mike D.

“I think your philosophy rocks!!!”

I have never so looked forward to going to the gym!!!

~Kish Iqbal

Inside The Book

Download the Eco-Diet and you will quickly discover the following:

• • A plan that involves only the food, behaviors and activities you naturally desire
• • You can eat as much as you want!
• • You will be eating all of the major food groups: fats, proteins and carbohydrates
• • There are no special or expensive “diet” foods
• • “Cheating” is actually a required part of this dietary philosophy
• • The solutions are simple and can be applied easily and almost anywhere
• • This program raises your metabolism and burns the most calories
• • You will find it effortless to stay lean, strong and healthy once you start
• • These ideas are absolutely proven to work – both scientifically and in real life
• • The solutions will put you in peak health and help prevent disease and illness and even physical injury
• • Every solution in this book is permanent and sustainable for the rest of your life
• • Finally, this book is all you’ll need. There is nothing else to buy!

This new plan does not involve tired old ideas. Rather, this book unifies diet, exercise and building muscle into an enjoyable solution that you will continue indefinitely. These ideas work WITH your natural desires and behaviors, not against them, delivering permanent success.

More truth about the real source of our problems: The vast-majority of the weight-loss industry is a SCAM designed to separate you from your hard-earned money, all the while promising you results that normal people will never achieve.

We give the diet and fitness industry close to $60 billion dollars a year, yet we’ve never been fatter or more out of shape.

We set the price of this solution at only $8.99 – affordable and accessible to anyone – as a statement of the truth succeeding where other over-priced misinformation fails.

This book outlines new and effective principles on exercise and building muscle. Specifically:

• • A new philosophy on exercise that will successfully get you moving your body – guaranteed
• • The fastest, and most effective method for you to build attractive, fat burning muscle

Nobody hates exercise – I’ll prove it!

This program will get anyone exercising regularly, no matter how much you think you may hate it. Learn and understand how permanent states of fantastic, seemingly effortless health and fitness are really all about:

• 1. Behavioral Psychology
• 2. Economics
• 3. Logistics
• 4. …and actually have absolutely nothing to do with discipline, hardship, or denial

Finally, this solution will give you total freedom from being overweight and unhealthy. If you have been struggling and are frustrated, please do not feel bad about previous failures. Understand that you were set up to fail. Everyone around you is also failing. It is not your fault. The truth will now set you free.

Remove yourself from this vicious cycle and realize permanent success! As you embrace these ideas you will quickly discover that THIS WORKS!