Gary Vaynerchuk Explains: How Marketing Works
In fact, this is very simple The marketing staff ruined everything There is a new thing in our world. Whether it is a radio or a television Even the internet, Facebook These things appear in our lives because of what we design. Do you remember when you first discovered the email? We love emails. Email in 1996, 97, and 98 Still not corrupted by us How many people in the room are registered? Group, Living Social, Daily Candy, etc. Please, raise your hand Do you remember how much you expected 3-4 years ago? Can I exchange 20 pieces for sushi worth 40 pieces? Or is it better to use 40 for a spa treatment worth 80? Is it the best thing in life? But you are completely disdain now, and they give you a house that can buy one million for 100 yuan. What you will do is, delete, trash, fucking out of my mailbox Then the marketing staff, I also included See peoples eyes are there Because of friends, the focus is on this thing.
And this thing I don’t care about Facebook. Twitter, Tumblr, Pinterest Something like Instagram, etc. Where is the customer’s concentration? Then if you are not there then you didn’t make good use of that advantage You will lose Focus on people’s concentration So when people’s ears are listening to the radio Those who want to sell you something Marketing staff realized Your concentration is on the radio. Its not as good as I won’t let them listen to what they want. Then, because they are baseball fans I just sold them beer there.
Then tell them that we are the best beer merchants Just interrupt you Then this process, friends Has been going on for a long time, long time You can go back to the era we live in the cave There is a cave there, I hide in the cave in order not to be eaten by dinosaurs. Then someone wants to sell me a brand new wooden stick So he drew something in the cave, in order to sell me things. So when my concentration is here To avoid those dinosaurs Oh! Maybe I need a new stick From ancient times to distant futures As long as someone is focused Marketing staff, just like me Just want to corrupt it These are all happening Google will launch their eyes We will start from there Learn how to use it But what I will say now Will also be corrupted by our group But this is how we do things, so it doesn’t matter. Snapchat has risen Right? There are a bunch of 16-22-year-olds there. If you want to sell something to that ethnic group Is Snapchat not your best choice? Because their concentration is there Then the friction between this Like a policeman and a thief Cat and mouse Will continue forever When there is a cave here Let’s continue to use this metaphor.
And this case is when there are many mice. If I was the first cat to enter the cave Then I realized, you know? These mice won’t mix over there. Now the mice are here. So when I come here, I will have a lot of mice to eat. So my strategy is Quickly migrate to new places Facebook, the internet itself The e-commerce website I established in 1996 Etc., etc Oculus Rift is about to enter the market Virtual reality Can you be a pioneer? Find out where people’s concentration is Then get the most value from it Then the other cats will follow, right? They will eat the rest of the mice. And now, these cats or marketing people Destroyed the place Then this is what will happen all the time Continued Continued Continued Continued So what about you? Fans, marketing people, or just simple people If we all migrated our Focus If you go to other places This is only a matter of time. We cats will follow.
As found on Youtube
