Killer demand gen strategy, Part 2: Google Display Network targeting
https://searchenginewatch.com/2017/11/14/killer-demand-gen-strategy-part-2-google-display-network-targeting/ Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on the Google Display Network.
