Marketing Tips – Persuasive Speech
Marketing Tips – Persuasive Speech
Whatís happening, tribe? Welcome to The Big Vision Show. My name is Max Simon and this
show is all about you and how you can take your big vision business and turn it into
a living, breathing reality now.
Todayís question is a particularly juicy one. It comes from Ken and he said, ìHow
do I share my message in the most powerful and persuasive way?î
The reason I love this question so much is because itís the foundation of what will
make you really successful in your business and allow you to reach a lot of people.
So hereís the real problemóis that, you get into this business and you learn about
marketing and itís all about, ìhow do you share your message, and strike the right chord,
and inspire people to buy?î
So then you learn all of this ìmarketing languageî and that causes you to stop speaking
whatís really true for you, whatís authentic for you, whatís realófor you. And at that
point, youíre sharing your ìmessageî and youíre marketing your services, but you donít
feel that good about it and people donít really understand who you truly are.
The Big Vision Ideaówhatís important is that you speak your authentic truth, no matter
what. Whenever you are debating about whether or not itís politically correct, or the right
thing to do, instead check in with yourself and say, ìIs this really, truly what I want
to communicate? Is this going to kind of grab peopleís attention and cause them to pay
closer attention to me and what I have to share in the world?î
And, as always, we love to make it really easy on you by giving you three simple steps.
Step number one is to speak to your tribe. And what I mean by that is that you canít
try to talk to everyone about the value of what you do.
I know you want to help everybody. But the more you try to speak to everybody, the more
watered down your message becomes.
So hereís a good example. Letís say that you speak to helping people reduce their stress.
Well, a mom is going to be very differently stressed out than an entrepreneur. Theyíre
going to have different problems, different challenges, different circumstances that totally
stress them out. So if you just try to speak to ìstressî as a topic, it will resonate
differently with a crazy mom than as it will with the overwhelmed entrepreneur.
Step two comes from my good friend Alexis Martinelli who said, ìIf youíre not pissing
people off, youíre not playing a big enough game.î What that means is that you have to
have a unique point of view that confronts peopleís limiting beliefs that challenges
them to be bigger, greater, more supportiveóand oftentimes when you do that, itís going to
push their buttons.
So when you speak your truth and it metaphorically pisses people off, thatís actually a good
sign that you are doing a great job of speaking a message thatís powerful and persuasive
because itís bringing up their stuff.
And the third step is if it feels a little scary to you, itís probably going in the
perfect direction. You see sometimes we have that thing that we just want to share with
the world. We have that big message, and it feels really intimidating for us to actually
be the one to share it.
When you feel that little yulackk in the stomach, thatís probably a great sign that itís something
you absolutely, totally should let out into the world and be proud that you were strong
enough and courageous enough to let it come from you.
So thatís it for todayís episode of The Big Vision Show. As always we have a great
resource for you to help you share your message more powerfully and strike a deeper chord
with your tribe. Just click the link right below and youíll get instant access.
And hereís a little twist in the show today. Iíd love to hear what your advice and your
guidance is to everyone else in the tribe about how they can share their message more
powerfully. What have you learned, what have you done, how have you accomplished this intention
in a great way?
Share your comment or your story right below in the comment section. And on the next show,
weíll highlight some of your comments, so make sure you make them good.
And as always, if you love the show, like us, share it on Facebook and Twitter and definitely
subscribe in that cool little button that shows up next.
So thanks for watching The Big Vision Show, Iíll see you on the next episode. Much love.
