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Business Right here’s how diminutive-industry house owners can adapt to the brand new retail landscape
Because of the COVID-19 pandemic, a majority of consumers are replacing in-store visits with online shopping — and retailers need to adapt.Businesses that typically rely on in-store sales should consider pivoting to selling online, or offering appointment-based shopping, and rethinking their social-media strategy to drive sales and keep up with consumer trends.To make shoppers and…
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Business Rihanna’s Fenty Beauty Home highlights collaborative influencer marketing on TikTok
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.The music superstar turned business mogul announced a new TikTok creator hub, dubbed Fenty Beauty House, during her new mascara’s recent launch party, according…
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