The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
The 25th anniversary edition of the bestselling business classic, completely revised and updated
For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication. Based on Kouzes and Posner’s extensive research, this all-new edition casts their enduring work in context for today’s world, proving how leadership is a relationship that must be nurtured, and most importantly, that it can be learned.
- Features over 100 all-new case studies and examples, which show The Five Practices of Exemplary Leadership in action around the world
- Focuses on the toughest organizational challenges leaders face today
- Addresses changes in how people work and what people want from their work
An indispensable resource for leaders at all levels, this anniversary edition is a landmark update and must-read.
Contagious: Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.
Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
10 Things You Absolutely Must Know Before Joining A MLM or Home Based Business Company
Don’t Make The Same Mistake I Did That Cost Me Thousands of Dollars!
Everyone knows that in today’s economy that one of the wisest decisions you can make is to have your own MLM business and nothing is better than having one that is ready to go.
BUT WAIT…
Which one do you choose? Can you choose the wrong Network Marketing company and end up having it cost you money?
YES YOU CAN.
In fact for 12 years I went from company to company hoping to find the right one and actually start to make money. Then I finally did and it made all the difference in the world and now I am on a mission to make sure that you don’t go through the years of frustration like I did.
What are the 10 most important things to look for? They may not be what you think.
For example
• Nobody ever considers #3 and the effect that it can have on your business.
• #5 can be really confusing and if you don’t understand it properly you will definitely lose money
• #8 is something that will make or break your business and
• #10 is the most important thing of all
You will also find in this book a great resource which you will find in no other book and that is interviews with actual leaders from different MLM / Direct Sales companies. So some of the work has already been done for you. I wish that I had this resource when I was looking. Would have saved me much time and effort.
Deciding on a home based business can be one of the most important decision of your life. You want to choose the right one the first time so that you are making money right away and moving towards that life you’ve always dreamed of. And this book can help you do just that.
Don’t wait! Get your copy today and start living the life YOU DESERVE.
Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin.
In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing
Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.
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