The profit formula of Netflix & Uber
Once in a while companies come along that become industry disruptors.
Meaning they grow so fast that they change the industries they operate in.
Take Netflix – it’s changed the video and TV experience forever.
While Uber has taken control of taxi & ride-sharing services.
How did they do it?
By marketing in a way that combines lead generation & sales into a SINGLE
step. Before you get to call an Uber or watch a Netflix show, you’ve got to
become a subscriber first.
So these companies make upfront sales WHILE BUILDING a customer base
for long term profits. Smart? You better believe it is.
This 2-in-1 marketing strategy hasn’t been seen much online.
Until now.
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