The Value of Lead Capture Pages in Productive Online Marketing
The Value of Lead Capture Pages in Successful Online Marketing
The adverts say that “anyone can do it” but many before you have learned the truth, that if you’re don’t have certain basic skills and knowledge you’ll struggle to build any online business. I found out the hard way. For more than twenty years I was a computer programmer, so I came to Internet Marketing thinking that with my background it would be “a piece of cake”. I was so wrong!
Time for a reality check. Whether I have found you fresh and hopeful right at the beginning of your Internet Marketing career, or several months into it, frustrated and disheartened, now is the time to accept the truth and take advantage of a more realistic approach.
If things haven’t worked out yet, it is not your fault. You have been misled. Internet Marketing, like any other business, needs skills, knowledge and effort. Of course you can buy in expertise, if you have spare cash to pay expensive experts, but if not, help is at hand.
When I first started working online and the sales were slow it didn’t even dawn on me that I had a problem. 
I just thought “I need to put in more time/money/effort” or “this program is no good” – but then I studied other affiliates promoting one particular program where the top earners were making plenty of money while I was only making a little.
We had the same business and compensation plan – what they had, and I lacked, were Internet Marketing skills. I looked right the way up-line for help, but we all had the same lack of knowledge. Finally I recruited a personal contact who did have these skills, and I could watch the growth of his group and see that the potential earnings were genuine, not hype. At this point I realized that it wasn’t the program that was at fault, but my inadequate knowledge.
A prime factor to differentiate those who are profitable online from those who fail dismally, is having their own lead capture page to mark them out from the crowd. Successful program promoters will say, “Oh that’s easy”, but what’s easy for the gurus is most certainly NOT easy for a newbie promoting their first (or even their tenth) program. 
You need a good working knowledge of domain registration, web hosting, HTML, FTPs, splash pages, how to prepare lead capture pages, frame-breakers, ad-tracking and auto-responders.
This short article is not the place to explain the above terms that you need to be familiar with to take your business online. This is not to show off my knowledge; it is to check out yours. If you don’t know what they mean and why you need them, you are in trouble right from the start and need to learn fast! The terminology applies to marketing any online business, and you need to be familiar with it whether you are promoting networking or conventional businesses. 
Here’s one reason why you need your own lead capture page. Suppose a new program comes out, 97% of those who join will promote it with one of a few similar splash pages. After a day or so of the same message being seen over and over in the traffic and ad exchanges, people are “immunized” and hardly even see it, other than perhaps to think “Oh no, not that again”.
Even if the new MLM company provides you with a selection of lead capture pages, they will still be over-utilized. A completely personalized page is far more likely to attract your prospect’s attention.
A second reason for using your own lead capture page and maintaining your own list is that you should always collect and take care of your prospect list in-house, rather than handing it over completely to a parent MLM parent company. There are several reasons for this:
To produce a personalized lead capture page you need the above mentioned tools and skills. Like I did, you can probably manage to struggle through the procedure, but if you need to change your page because it’s a little stale, not converting well, or to reflect an extra feature of the business, you have to do it all again! True, it’s a little easier next time round, but when you’re not doing these things daily, they do tend to need an element of “re-learning” every time.
You can sub-contract production of a lead-capture page out to someone on Elance etc, probably even for as little as $20 or $30. But that all takes time, building up trust in a supplier, and, unless you can do-it-yourself, if you need even simple changes, you have to pay more money out.
As a further example, suppose a new program launches and you’re lucky enough to hear about it in time for the supposed “first-mover advantage”. By the time you’ve out-sourced the job or struggled to remember how to produce a new lead capture page you’ve lost any advantage.
There are suppliers for all these items and tasks online, and some of them are “free”. That often means that your offer will be competing with your competitors as they advertise on your page!
In the end I invested some time learning WordPress which allowed me to build attractive and informative sites incorporating a lead capture device in the sidebar to build my list with an Auto-Responder.
After a short initial learning curve to get familiar with WordPress you will be able to quickly put together, and amend, your own websites and squeeze pages. This will free up your time to concentrate on developing your business strategy, instead of wrestling with technical issues. If you’re anything like me at learning new skills, it may just save your sanity too!
One more thing, if your not into WordPress and want an even easier way to make lead capture pages, and something that you can suggest to your team as it grows is this system right here. It will make duplicating your sales funnels and capture pages so that your team will also be able to have success just like you. With this system you will be able to create unlimited capture pages, squeeze pages and sales funnels in minutes. Stop struggling and get started today.
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