Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates
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<p><strong>Content Trends 2018: BuzzSumo Research Report</strong><br />
A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. <a href=”http://buzzsumo.com/blog/content-trends-2018″ target=”_blank” rel=”noopener”>BuzzSumo</a></p>
<p>[youtube https://www.youtube.com/watch?v=W3MqXOFQX1A?rel=0]</p>
<p><strong>YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today </strong><br />
YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more. <a href=”https://www.socialmediatoday.com/news/youtube-adds-new-live-streaming-tools-including-monetization-options/517875/” target=”_blank” rel=”noopener”>Social Media Today </a></p>
<p><strong>Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed</strong><br />
Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile. <strong> </strong><a href=”https://searchengineland.com/google-releases-mobile-scorecard-impact-calculator-tools-illustrate-importance-mobile-page-speed-293021″ target=”_blank” rel=”noopener”>Search Engine Land </a></p>
<p><strong>We Regret to Inform You That Vero Is Bad [Updated] </strong><br />
Although Vero was supposed to be the better Instagram, but that doesn’t seem to be the case in light of functionality issues that have come to the surface. <a href=”https://gizmodo.com/we-regret-to-inform-you-that-vero-is-bad-1823389901″ target=”_blank” rel=”noopener”>Gizmodo</a></p>
<p><strong>Making your first AMP Story: Google’s answer to Snapchat and Instagram</strong><br />
Google recently announced AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. <a href=”https://searchengineland.com/making-first-amp-story-googles-answer-snapchat-instagram-292598″ target=”_blank” rel=”noopener”>Search Engine Land</a></p>
<p><strong>Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology </strong><br />
According to recent research from Adobe, technologies like augmented reality , virtual reality and artificial intelligence are poised to help accelerate the mobile evolution. <a href=”http://www.adweek.com/digital/marketing-and-it-departments-need-to-get-in-sync-to-best-capitalize-on-mobile-technology/” target=”_blank” rel=”noopener”>AdWeek</a></p>
<p><strong>Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects</strong><br />
Search Engine Journal reports: “Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images.” <a href=”https://www.searchenginejournal.com/breadcrumb-serps/239637/” target=”_blank” rel=”noopener”>Search Engine Journal</a></p>
<p><strong>Media Buyers: Snapchat Is Focused On Enabling Commerce In Ads</strong><br />
Look out Pinterest in Instagram — Snapchat is making a play for eCommerce advertisers. According to Digiday: “Snapchat is working on developing new commerce units to bolster its e-commerce offering.” <a href=”https://digiday.com/marketing/media-buyers-snapchat-focused-enabling-commerce-ads/” target=”_blank” rel=”noopener”>Digiday</a></p>
<p><strong>Twitter’s Rolling Out its New ‘Bookmarks’ Feature to All Users</strong><br />
Twitter announced that it’s rolling out its new ‘Bookmarks’ feature, which serve as an alternative to liking a Tweet you want to view later. <a href=”https://www.socialmediatoday.com/news/twitters-rolling-out-its-new-bookmarks-feature-to-all-users/518097/” target=”_blank” rel=”noopener”>Social Media Today</a></p>
<p><strong>Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin </strong><br />
Facebook is trying to compete with LinkedIn in the job market, and they’re starting with skilled workers. <a href=”https://techcrunch.com/2018/02/28/facebook-job-posts/” target=”_blank” rel=”noopener”>TechCrunch</a></p>
<p><strong>GDPR Study Shows 65% Of Companies Unable To Comply </strong><br />
MediaPost reports: “Data Applications provider Solix Technologies released the results Tuesday of a survey outlining the General Data Protection Regulation (GDPR) readiness assessment, revealing that the majority of organizations are not prepared for May 2018 GDPR enforcement.” <strong> </strong><a href=”https://www.mediapost.com/publications/article/315200/gdpr-study-shows-65-of-companies-unable-to-comply.html” target=”_blank” rel=”noopener”>MediaPost</a></p>
<p><strong> <a href=”https://www.mediapost.com/publications/article/315200/gdpr-study-shows-65-of-companies-unable-to-comply.html” target=”_blank” rel=”noopener”><img class=”alignnone size-full wp-image-23875″ src=”http://www.toprankblog.com/wp-content/uploads/GDPR-Compliance.png” alt=”” width=”600″ height=”200″ /></a></strong></p>
<p><strong>On the Lighter Side:</strong><br />
Skippy Goes Smooth With Mark Ronson Soundtrack To Promote Its Creamy Peanut Butter – <a href=”http://www.thedrum.com/news/2018/02/26/skippy-goes-smooth-with-mark-ronson-soundtrack-promote-its-creamy-peanut-butter” target=”_blank” rel=”noopener”>The Drum </a><br />
Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts – <a href=”http://www.adweek.com/brand-marketing/lacostes-iconic-crocodile-makes-room-for-10-endangered-species-on-brands-polo-shirts/” target=”_blank” rel=”noopener”>AdWeek</a></p>
<p><strong>TopRank Marketing (And Clients) In the News: </strong><br />
<strong>TopRank Marketing Blog </strong>- The 50 Best Business & Marketing Blogs – <a href=”https://detailed.com/marketing-blogs/” target=”_blank” rel=”noopener”>Detailed</a><br />
<strong>Steve Slater </strong>- Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales – <a href=”https://www.bigcommerce.com/blog/word-of-mouth-marketing/” target=”_blank” rel=”noopener”>BigCommerce</a><br />
<strong>Rachel Miller and Lee Odden </strong>- Top Influencers to engage with ahead of the #SMMW18 conference – <a href=”http://www.onalytica.com/blog/posts/smmw18-top-influencers-engage-ahead-conference/” target=”_blank” rel=”noopener”>Onalytica</a><br />
<strong>Lee Odden -</strong> Top 100 Digital Marketers 2018 – <a href=”https://brand24.com/top-100-digital-marketers-2018/” target=”_blank” rel=”noopener”>Brand24</a><br />
<strong>Alex Rynne (LinkedIn) and Lee Odden – </strong>7 Things Learned from Attending B2BMX – <a href=”https://www.linkedin.com/pulse/7-things-i-learned-from-attending-b2bmx-casandra-ciopryna/” target=”_blank” rel=”noopener”>Cassie Ciopryna </a><br />
<strong>Lee Odden</strong> – Humanizing Marketing —Takeaways from #B2BMX 2018 – <a href=”https://www.linkedin.com/pulse/humanizing-marketing-my-takeaways-from-b2bmx2018-tabitha-adams/” target=”_blank” rel=”noopener”>Tabitha Adams</a><br />
<strong>Cherwell Software</strong> – Cherwell Software wins the 2018 Killer Content Award! – <a href=”https://www.linkedin.com/pulse/from-boring-bold-how-b2b-brands-can-break-marketing-mold-alison-munn/” target=”_blank” rel=”noopener”>Alison Munn</a></p>
<p>We’ll be back next week with more digital marketing news! If you need more in the meantime, follow <a href=”https://twitter.com/toprank” target=”_blank” rel=”noopener”>@TopRank</a> on Twitter or subscribe to our <a href=”https://www.youtube.com/user/toprankresults” target=”_blank” rel=”noopener”>YouTube channel</a>.</p>
<p>The post <a rel=”nofollow” href=”http://www.toprankblog.com/2018/03/digital-marketing-news-030218/”>Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates</a> appeared first on <a rel=”nofollow” href=”http://www.toprankblog.com”>Online Marketing Blog – TopRank®</a>.</p>