You Need to Own Your Audience – Not Rent It!
http://feeds.feedblitz.com/~/527898216/0/searchsocialcontentblog~You-Need-to-Own-Your-Audience-%e2%80%93-Not-Rent-It/ What if you owned the audience instead of renting it? Arnie Kuenn explains why owning your audience can become one of the biggest assets for your organization.